ABOUT
TRAVACE DESIGN
Founded in Traverse City, Michigan in 2014, the name, TRAVACE is the fusion of Traverse, to pass or move over, along, or through, & Race, a contest of speed.
mission.
World class Industrial Design and Engineering focused on Transportation. Share innovations with rest of world.
build light.
Material selection coupled with load-path engineering yields light weighting and cost savings
go fast.
Design, build, test and repeat as fast as possible
stay high.
Strive to be best in class in all-measurable categories of design process
OUR DESIGNERS
David Busch
PRINCIPAL
David Busch is an Industrial Design professional with over 15 yrs Fortune 100 product design experience in transportation, electronics & corporate strategy. He has worked as a designer, engineer, and sustainability pioneer for leading design offices, automotive manufacturing start-ups and aerospace. He designed 100’s of products, 7 aircraft and 3 electric vehicles for the world’s most respected brands. David has extensive experience in shaping innovation and strategic growth at the front end of development cycles. With an award winning background and 20 Patents, his specially is expanded new business into emerging markets as champion of performance criteria, user-centered design and harnessing the value of corporate culture.
WORKED WITH
Epic Aircraft, GM, JCI, AeroVironment, Art Center, Bright Automotive, RMI, IDEO, Google, BASF, Alcoa, Turner, BE Aerospace, FROG, Leonardo Academy, DOD, Mattel and TriStar Pictures
DESIGN EXPERIENCE
Managing teams, Design thinking, Corporate Strategy, Research, Sketching, Critique, CAD, Prototypes, Engineering, Aerodynamics, Validation, Manufacturing, Graphics, Color, Material & Finishes, Exhibits, Branding, Marketing, Voice of the Customer, Human Factors, User centered design, usability assessments, Vendor relationships & Creating intellectual property.
SUSTAINABILITY EXPERIENCE
Corporate sustainability, brand management, LEED, marketing, trade shows, GHG reduction, material selection, minimize waste, end of life, load path optimization, light weighting, Life Cycle Assessment, Total Cost of Ownership and Cost Weight & Investment.
ENGINEERING RESOURCE
Evolve by Design
Here at EVOLVE we combine art, science and technology to create new products.
EVOLVE by design is a full service design engineering supplier and certified Women’s Business Enterprise.
We retain a small, permanent team in-house at our studio in Holland, Michigan. Our core team possesses many years of experience and a rich history of successful collaboration on many diverse projects. Our resources and capabilities are scalable. In addition to the core skills and competencies of our permanent team, we utilize a network of skilled alliances to offer a full spectrum of design services including concept development to production design and program management.
Today we offer a synergetic approach to problem solving. We can integrate into a client’s existing network of personnel and suppliers or customize our own team at a client’s request using our network of strategic alliances.